In 2014, Google released the "Pigeon" algorithm update, which aimed to improve the relevance of local search results. The update affected the way local businesses were displayed in search results, making it more challenging for landscaping services to rank for their targeted keywords. However, with the right SEO strategies, it's still possible to rank your landscaping services in Google's local Pigeon update. Here are some tips on how to do it.
- Optimize your Google My Business listing
Your Google My Business listing is the foundation of your local SEO strategy. It's essential to optimize your listing for your landscaping services to rank in local search results. Make sure that your business name, address, and phone number (NAP) are accurate and consistent across all online directories.
- Build high-quality backlinks
Building high-quality backlinks is a crucial aspect of SEO. Backlinks are links from other websites that point to your website. They are a signal to search engines that your website is trustworthy and authoritative. Focus on building backlinks from relevant websites such as landscaping directories, home improvement blogs, and local news websites.
- Optimize your website for local keywords
Your website's content should be optimized for local keywords related to landscaping services. Include local keywords in your website's title tags, meta descriptions, header tags, and content. Focus on creating high-quality, informative content that provides value to your audience.
- Use schema markup
Schema markup is a type of code that helps search engines understand the content of your website. Use schema markup to provide additional information about your landscaping services, such as your business address, phone number, and customer reviews. This will make it easier for search engines to display relevant information to users.
- Engage with your customers
Engaging with your customers is an essential aspect of local SEO. Respond to customer reviews on your Google My Business listing, social media accounts, and other online directories. Encourage customers to leave reviews and testimonials, as positive reviews can help improve your ranking in local search results.
In conclusion, ranking your landscaping services in Google's local Pigeon update requires a well-rounded SEO strategy. Focus on optimizing your Google My Business listing, building high-quality backlinks, optimizing your website for local keywords, using schema markup, and engaging with your customers. With the right approach, you can improve your online visibility and attract more customers to your landscaping services.
